With the competition growing fiercely cutthroat, companies are investing more money into marketing than ever. They are also coming up with new and creative ways to attract customers as having a celebrity mention the company’s name is not enough to entice them to buy the products. Although these advertisements work a majority of the time, there are a few instances where firms land up in trouble for going, arguably, overboard with their approach to advertising their product.
In a similar instance, Zomata’s ad featuring Hrithik Roshan fell into a legal soup after the priests of the Mahakaleshwar temple in Madhya Pradesh’s Ujjain complained about the video hurting religious sentiments. For those unaware, in the video, Bollywood star Hrithik Roshan orders a ‘Thali’ from ‘Mahakal’ in Ujjain via the food delivery platform.
The priests, in their complaint, claimed that the video hurts Hindu sentiments as it seemingly referred to the famous Mahakal temple. As per reports, Ujjain Collector Ashish Singh, who is the chairman of the Mahakal temple trust also demanded action against the online platform. Madhya Pradesh Home Minister Narottam Mishra also demanded a probe into the matter.
— Dr Narottam Mishra (@drnarottammisra) August 21, 2022
Replying to the same, Zomata issued a statement where they clarified that the ‘Mahakal’ refers to the popular restaurant in Ujjain and not the temple. They also withdrew the advertisement featuring Hrithik Roshan following the complaint. Check out the full statement below.
Hey, we have something to share – pic.twitter.com/gmPgiGYwGp
— zomato care (@zomatocare) August 21, 2022
Cover artwork by Bhavya Poonia/Mashable India
Source Link : Ujjain Priests Demand Withdrawal of Hrithik Roshan's Zomato Ad For Hurting Religious Sentiments; Here's What Happened