Ujjain Priests Demand Withdrawal of Hrithik Roshan’s Zomato Ad For Hurting Religious Sentiments; Here’s What Happened

With the competition growing fiercely cutthroat, companies are investing more money into marketing than ever. They are also coming up with new and creative ways to attract customers as having a celebrity mention the company’s name is not enough to entice them to buy the products. Although these advertisements work a majority of the time, there are a few instances where firms land up in trouble for going, arguably, overboard with their approach to advertising their product.

In a similar instance, Zomata’s ad featuring Hrithik Roshan fell into a legal soup after the priests of the Mahakaleshwar temple in Madhya Pradesh’s Ujjain complained about the video hurting religious sentiments. For those unaware, in the video, Bollywood star Hrithik Roshan orders a ‘Thali’ from ‘Mahakal’ in Ujjain via the food delivery platform.

Also See: As Zomato Plunged 11%, ‘Shark Tank India’s Ashneer Grover Remarked If Only It Had Merged With Swiggy. . .!

The priests, in their complaint, claimed that the video hurts Hindu sentiments as it seemingly referred to the famous Mahakal temple. As per reports, Ujjain Collector Ashish Singh, who is the chairman of the Mahakal temple trust also demanded action against the online platform. Madhya Pradesh Home Minister Narottam Mishra also demanded a probe into the matter.

Replying to the same, Zomata issued a statement where they clarified that the ‘Mahakal’ refers to the popular restaurant in Ujjain and not the temple. They also withdrew the advertisement featuring Hrithik Roshan following the complaint. Check out the full statement below.

Also See: Zomato Did This When A Twitter User Shared A Video Of 14 Year Old Lad Delivering Food

Cover artwork by Bhavya Poonia/Mashable India


John Colin

I am a technology journalist with over two decades of press experience. I have spent much of the last ten years, focusing on open source, tech gadgets, data analytics and intelligence, Internet of things, cloud computing, mobile devices, and data management. I'm a senior editor at Mashable's covering data analytics, venture capital, (SaaS) applications, cloud and enterprise software out of New York.

Source Link : Ujjain Priests Demand Withdrawal of Hrithik Roshan's Zomato Ad For Hurting Religious Sentiments; Here's What Happened

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