Prakash Jha Talks About Boycott Culture Impacting Bollywood Business; ‘When You Make A Weak Film…’

One of the biggest trends reigning across all social media platforms is the notorious boycott culture. Many believe Aamir Khan’s Laal Singh Chaddha, Vijay Deverakonda’s Liger and Taapsee Pannu’s Dobaaraa were victims of the infamous trend and failed terribly at the box office. However, one notable personality begs to differ.

Celebrated filmmaker Prakash Jha, who is credited for helming Gangaajal, Raajneeti and more, entered the debate with a fresh argument. In an interview with ETimes, the 70-year-old director opined that the cancelling culture exists way before it became the talk of the town in 2022. ”That (Boycotting) will keep on happening. A certain section of people will be against you, not like something that you are doing will be influenced by something, but that has always been there,” he said.

Also See: ‘You Might At Least Have Some Loyal Audience’: Vivek Agnihotri On Claims Of Boycott Ruining ‘Laal Singh Chaddha’

He further reasoned that it has only gained momentum due to its visibility via social media. Referring to Aamir Khan’s critically acclaimed films like Lagaan and Dangal, Prakash Jha stated that he will comment on the trend when ‘great’ films will be impacted by it. ”But when you make a weak film, then it’s very difficult to examine, whether it didn’t succeed because of its weakness,” the filmmaker said.

The director, whose latest venture Aashram starring Bobby Deol was criticized for hurting Hindu sentiments, also admitted that people have been offended by his work for many years. ”It (boycott) used to happen before also. It’s not like the cinema shut down. People came in numbers to see a film,” Prakash Jha concluded.

Also See: Arjun Kapoor Says Bollywood Made Mistake By ‘Being Silent’ About Boycott Trend; ‘We Tolerated It A Lot’

Cover artwork by Bhavya Poonia/Mashable India


John Colin

I am a technology journalist with over two decades of press experience. I have spent much of the last ten years, focusing on open source, tech gadgets, data analytics and intelligence, Internet of things, cloud computing, mobile devices, and data management. I'm a senior editor at Mashable's covering data analytics, venture capital, (SaaS) applications, cloud and enterprise software out of New York.

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