OTT has not only given actors a chance to showcase their talent it has also changed the traditional stardom model. In the last three years, the small screen made such a big impact on the mind of the audience that the big screen actors also had to consider it. However, with them came the competition, opening numbers, and subpar content. Now shows that don’t have substance but create enough buzz are also at the top of the list for weeks.
We are not the only ones concerned about OTT’s future, recently actor Pankaj Tripathi opened up about the same in an interview. The actor who has been the leading man in many successful OTT shows like Mirzapur and Criminal Justice, said OTT is slowly turning into films. Praising the small screen platform and its benefits he explained, “OTT has changed things so much. Here, stories are important. Budget and opening are not important. Here, people look at content, performance, direction, cinematography.”
However, he does believe the ranking system and the need to be at the top on the small screen might change things again. He said, “We didn’t have the concept of opening day numbers here. But now, I see some digital organizations have begun rankings here too for most viewed shows etc. So, I wonder will this also have opening day figures after some days? Isko bhi cinema jaisa banaane wale hain ab (They are making it similar to cinema).”
Netflix, Disney+ Hotstar or even Indian platforms like MX player, SonyLIV often praise their shows for reaching a certain number of viewers. While viewership is important to find out if genres and shows work, they have turned into record-breaking numbers. Recently House Of the Dragon was called one of the biggest releases for huge viewership within hours of its release. On the other hand, Netflix’s Stranger Things, Squid Games, and Spy x Family had been competing for the Global Top spot on the streaming platform. Even the Indian film RRR has been gaining a global audience thanks to its top spot on the ranking list.
Still, the ranking system is no way of telling if a show or movie is worth your time. Every title that releases is bound to end up with more viewers and everyone tries to tune in for a test run. Last year Netflix received some flak for releasing date on how they determine viewership of any movie or show. The ranking system has also seen releases like Indian Matchmaking at the top spot even when the majority have continued to call out the show on social media. Ranking and viewership may not determine the show’s hit/flop status just like opening box office numbers.
With more filmmakers driving to have their content on the top of the list, with more opening numbers, as that becomes the driving force, the focus on the quality is bound to be affected. And once again, we will be back to watching shows with the biggest stars and biggest budgets but nothing to show for it.
Cover artwork by Bhavya Poonia/Mashable India
Source Link : Pankaj Tripathi's Talks About Opening Day Figures In OTT, Could Show Ranking Bring The Downfall Of Shows?