Nail polish market To Generate Revenue Of USD 13.8 Billion With A CAGR Of 6.1% Worldwide By 2031

In 2021, the global nail polish market will be worth USD 13.8 billion. Between 2023 and 2032, this number will grow at a 6.1% compound annual growth rate. The growing demand for nail care products and nail art by consumers, particularly millennials, is one of the main factors driving market growth.

Nail art and extensions are becoming a part of grooming for millennials. The forecast period will see a rise in demand for the product. The future will see a rise in demand for nail polish made with non-toxic, natural ingredients and lower chemical content.

Driving Factors

Market Growth is a result of the chief drivers. Market growth is largely driven by the changing fashion trends. The market’s growth is largely due to health-conscious consumers who demand cosmetics made of non-toxic chemicals. To increase the market size, manufacturers are focusing their attention on nail polish’s key features such as consistency, stickiness, and long-lasting. These key drivers will be key to ensuring that the Non-Toxic Nail Polish Market Report achieves its highest CAGR.

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Restraining factors

To achieve a healthy and sustainable CAGR, both the key drivers as well as the players control the marketing issues. Each player uses different marketing strategies to keep the market in a single state. The manager and other authorities are responsible for ensuring that the global market grows. They look after the Market Report each year.

Market Key Trends

A combination of increased brand awareness and increased awareness of beauty trends via magazines and articles is expected to increase the global nail polish industry’s growth. Additionally, the global nail market is expected grow because of rising disposable incomes and rapid urbanization. Additionally, the global nail market will be boosted by a rising awareness of ecommerce platforms as well as an expanding female population. A positive impact is expected to be made by celebrity endorsements that increase public awareness about nail care fashion trends.

Globally, the liquid nail varnish market segment will experience significant growth over the forecast period. Segment growth can be driven by easy application and wide variety of colors offered from manufacturers. The liquid nail nail polish segment is expected to grow due to its lower cost than gel-based ones.

Recent development

  • Due to the high demand for services, innovation, product launches and portfolio, the Non-Toxic Nail Polish Industry experienced significant growth during the forecast period.
  • Numerous major brands offer non-toxic nail varnishes with advanced features on the international market.

Key Companies

  • Unilever
  • Shiseido
  • Estee Lauder
  • Essie Cosmetics, Ltd.
  • Wella Operations US LLC
  • Coty, Inc.
  • Creative Nail Design, Inc.
  • Alessandro International
  • CNC International
  • Orly International
  • NARS Cosmetics, Inc.
  • Sally Hansen
  • Revlon
  • cosnova GmbH (Essence)
  • Wella Operations US LLC (O.P.I.)
  • L’Oréal S.A.
  • Other Key Players



  • Gel Nail Polish
  • Regular Nail Polish
  • Others

Distribution Channel

  • Hypermarkets & Supermarkets
  • E-commerce
  • Specialty Stores
  • Others

Key questions

  • What is the projected growth rate of the nail polish market through 2027?
  • What are the top nail polish market players around the world?
  • What are the main factors that hinder growth in the nail polish market?
  • What are the main factors that drive growth in the nail polish market?
  • What is the compound annual rate of growth (CAGR) for the nail polish market over the next 8 years?
  • Which region had the largest share of the nail polish market?

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