Bollywood has seen its fair share of blockbusters and massive box office failures over the years. Usually, failures and success are dependent on the quality of the film along with the names attached to it. However, the recent phenomenon of cancelling films is taking over the Hindi film industry where netizens dug up old dirt on the makers or actors and use it as a tool to boycott films, despite favourable reviews.
Not even big names like Akshay Kumar and Aamir Khan are immune to this. Laal Singh Chaddha, a passion project which was 14 years in making, did not even take 2 days to flop at the box office as it delivered an underwhelming performance at the ticket windows. Director Aanand L Rai’s Raksha Bandhan was another victim of boycott culture as it failed to attract people to the theatres.
Raksha Bandhan star Akshay Kumar, in an interview with Hindustan Times, opened up about the prevailing boycott and cancel culture by listing out the adverse effect it has on the industry and the country’s economy. ”People are smart enough to understand what is wrong and what is right. I would just request them, don’t do such mischief, it’s not good and it hurts every industry,” the 54-year-old said.
He also talked about people being entitled to their opinion and pointed out how a film is the fruit of many people’s hard work and financial investment. He continued, ”It affects the economy of India and we actually indirectly are hurting ourselves only and I hope people realise this soon”. He also weighed in on the South Film industry producing one hit after another by saying, ”Movies run because they are good and movies don’t run because they are not good. All we have to do is make the right movies”.
Source Link : Akshay Kumar Says Boycotting Films 'Affects Economy Of India' After 'Raksha Bandhan' Falls Victim To Cancel Culture